Industry insights, lessons learned, and the occasional well-earned opinion — written by Mastermind for Biz members about what they’re seeing in the businesses they run every day.
Jordan Caron breaks down the seven sections of a landing page that turns paid traffic into booked business — hero, empathy bridge, trust signals, and the four other pieces most business websites get wrong.
Sankar Nair compares an AI-generated Independent Contractor Agreement to a lawyer-drafted one, clause by clause. Of 33 substantive provisions, only 14 were fully adequate in the ChatGPT version — and the gaps aren’t the ones most business owners would think to check for.